Are you the type to obsess over creating beautiful images and putting the perfect words in the perfect order?
Can you get your hands dirty in Canva, Figma, WordPress, and Photoshop?
Do you love guarding and protecting the heart of a brand? ; )
If so, we might be BFFs! My Little Mascara Club is seeking an experienced Brand Marketing Manager to manage our brand and #createhappy mission across multiple channels.
Our Brand Marketing Manager will be responsible for leading our social media channels, influencer program, content creation, brand asset development + use, website experience, SEO strategy, and PR/communications.
WHAT YOU’LL DO
We’re excited to find a full-stack marketer with a few key marketing superpowers and an appetite to learn and do more. If you can geek out with us on all things marketing, we don’t mind mentoring you on a few gaps. You’ll help us help women across the nation feel better about themselves and life through awesome mascara and happy moments. Be ready to:
Work with Director of New Customer Growth/CEO to help establish our overall brand strategy,
Generate and release content that resonates with our target audience on TikTok, Pinterest, Instagram, Facebook, and more
Manage our influencer program, developing happy relationships and acquiring gorgeous content
Execute and track against brand strategies on all channels (assets, UI/UX, SEO, content, influencer, owned social, PR) to drive marketing performance in line with budget
Manage the launch and optimization of campaigns, allocate resources based on performance, while focusing on achieving goals and ROI targets
Own vendor/agency relationships including project management, tracking, and all communications, ensuring brand standards are met
Collaborate with internal teams to ensure brand-aligned messaging to improve lead quality, drive customer acquisition, conversion, engagement, and awareness
Lead and maintain the company’s public sites and social channels
Implement brand marketing and creative strategies for all external communications including website, social, blog, and more
Define and orchestrate a marketing content calendar across a mix of platforms, campaigns, owners, goals, and content types
Help refine our brand, personas, messaging campaigns, and thought leadership while ensuring continued alignment with our goals
Oversee, build and inspire a team of creative professionals (internal and agency talent), providing guidance, mentorship, and career development support
Measure, monitor, and continually optimize
Basically, be awesome all day everyday while having fun as a part of a happy team!
WHO SHOULD APPLY
If you think you are a fit, we’d love to hear why in your cover letter. We’re known to give people a chance! Outside of that, this is the special mix of skills and experience we think will enable you to be successful in this role:
5+ years of experience working in a digital, brand, or social media marketing role (at least 2 years working in DTC, ideally ecommerce)
Drive to learn about your audience & what delights them
Experience taking initiative on omnichannel content marketing programs in a way that inspires DTC audiences to engage and take action
Demonstrated ability to measure the success of programs for constant self-improvement
Fluent in content marketing tools, platforms, and distribution channels
Demonstrated ability to experiment and drive growth for B2C channels
Passion around empowering and coaching a team
Ability to market programs and initiative to internal audiences to build advocates
Should be high energy, self-motivated, and enjoy fast-paced environment
Ability to deliver clear, concise, and reliable reporting on all activities to key stakeholders